Small US non-profit's online fundraising case study
Howard Lake | 13 March 2001 | News
The Benton Foundation in the USA has added another case study to its “What’s Working” collection of stories about how charities are using the Internet.
The Benton Foundation in the USA has added another case study to its “What’s Working” collection of stories about how charities are using the Internet. Consultant and strategist Michael Stein asks small, local non-profit Big Brothers Big Sisters of San Francisco and the Peninsula (BBBS) how it has used the Internet to raise $19,562 in six months. He also asks how they have used e-mail newsletters and online chat fora, how they have accepted online donations, and how they have evaluated their use of the Web.
Read Big Brothers Big Sisters on the Internet by Michael Stein at the Benton Foundation.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.