Westlife's Comic Relief song promoted online

Howard Lake | 7 March 2001 | News

In addition to the considerable online marketing of Comic Relief’s Web site this year, Westlife’s new single in aid of Comic Relief is also the subject of an integrated Internet/new media campaign.

In addition to the considerable online marketing of Comic Relief’s Web site this year, Westlife’s new single in aid of Comic Relief is also the subject of an integrated Internet/new media campaign. The campaign features HTML e-mail,a ‘Blipvert’ interactive e-mail, an interactive game, and two enhanced CDs. The campaign is being launched by Graphico New Media.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.