Comic Relief banner ad tops the list

Howard Lake | 7 March 2001 | News

Comic Relief has hit the number one spot in a list of banner adverts in order of estimated spend. Forrester Research’s Internet AdWatch Weekly Alert calculated that Comic Relief’s Red Nose Day banner ads secured more space than those of Handbag.com, Vauxhall, BT, Sony, and Thomas Cook.

Comic Relief has hit the number one spot in a list of banner adverts in order of estimated spend. Forrester Research’s Internet AdWatch Weekly Alert calculated that Comic Relief’s Red Nose Day banner ads secured more space than those of Handbag.com, Vauxhall, BT, Sony, and Thomas Cook. Of course, Comic Relief has not had to pay for its banner ads whereas the other companies would have done so. Nevertheless, this top ranking demonstrates the value of advertising space that some charities can secure for free.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.