Smaller charities missing out from payroll giving campaign?
Howard Lake | 19 February 2001 | News
The government’s campaign to promote payroll givingbut “smaller local causes, are getting crowded out.” Roger Kojecky, a consultant to a central London charity working with homeless people, argues in SocietyGuardian that the professional fundraising organisations (PFOs) that are carrying out the footwork of promoting payroll giving are not generally welcoming to smaller local charities.
The government’s campaign to promote payroll giving but “smaller local causes, are getting crowded out.” Roger Kojecky, a consultant to a central London charity working with homeless people, argues in SocietyGuardian that the professional fundraising organisations (PFOs) that are carrying out the footwork of promoting payroll giving are not generally welcoming to smaller local charities.
“Charities applying to be promoted by PFOs are, as a rule, turned away, ” he says, “unless they are already an established brand and sure to attract immediate interest during canvassing.”
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Read Cinderellas of the payroll ball by Roger Kojecky at SocietyGuardian.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.