Reactions to e-mail newsletters
Howard Lake | 12 February 2001 | News
What do your supporters think of your e-mail newsletter? The only sure way to find out is to ask them.
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What do your supporters think of your e-mail newsletter? The only sure way to find out is to ask them.
Scott Sheldon of The Institute for Nonprofit Management & Southwest Philanthropy at Arizona State University runs an e-mail newsletter sent to over 1,000 non-profit agencies throughout the state. He has just shared the subscribers’ responses to a recent survey.
Scott wrote:
“85% said they like receiving our email newsletter “once a week”
92% said that the current 2-page length of the newsletter was “just right”
77% forward a copy of the newsletter to other colleagues in their organization
60% forward the newsletter to people outside their organization
88% indicated they were “much more aware” of our programs because of the newsletter
91% said that the newsletter made them “much more aware of the Arizona nonprofit community”
81% of the respondents rate the newsletter as “very valuable”.
Visit The Institute for Nonprofit Management & Southwest Philanthropy
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.