![[ad] Fundraising Everywhere Trusts and Major Donors Conference December 2026](https://wfay6x.infiniteuploads.cloud/2026/09/fundraising-everywhere-trusts-conference-202612-728x90-1.jpg)
Reactions to e-mail newsletters
Howard Lake | 12 February 2001 | News
What do your supporters think of your e-mail newsletter? The only sure way to find out is to ask them.
Advertisement
What do your supporters think of your e-mail newsletter? The only sure way to find out is to ask them.
Scott Sheldon of The Institute for Nonprofit Management & Southwest Philanthropy at Arizona State University runs an e-mail newsletter sent to over 1,000 non-profit agencies throughout the state. He has just shared the subscribers’ responses to a recent survey.
Scott wrote:
“85% said they like receiving our email newsletter “once a week”
92% said that the current 2-page length of the newsletter was “just right”
77% forward a copy of the newsletter to other colleagues in their organization
60% forward the newsletter to people outside their organization
88% indicated they were “much more aware” of our programs because of the newsletter
91% said that the newsletter made them “much more aware of the Arizona nonprofit community”
81% of the respondents rate the newsletter as “very valuable”.
Visit The Institute for Nonprofit Management & Southwest Philanthropy
- Saints preserve us (12 February 2001)
- UK online shoppers increasing (13 February 2001)
- £70 million anti-poverty fund adminstrator named (13 February 2001)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.