WorldVision offers great gifts online
Howard Lake | 1 February 2001 | News
World Vision has launched great-gifts.org, an online gift catalogue that encourages supporters to buy practical gifts that make a difference. As UK Fundraising reported in December, there are seven sections in which you can buy transport, water, hope, farm animals, and harvest. New Media Age magazine has this week reviewed the site and given it 70 out of 100 for content, usability, branding, and monetisation.
World Vision has launched great-gifts.org, an online gift catalogue that encourages supporters to buy practical gifts that make a difference. As UK Fundraising reported in December, there are seven sections in which you can buy transport, water, hope, farm animals, and harvest. New Media Age magazine has this week reviewed the site and given it 70 out of 100 for content, usability, branding, and monetisation.
This direct “this is what you money will buy” approach was pioneered by Heifer Project International, whose Most Important Gift Catalog in the World was featured by UK Fundraising back in November 1998.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.