Oxfam’s latest banner ad campaign made it into the top 10 new online ad campaigns in order of spend, as reported by Forrester Research. Their Internet AdWatch„¢ Weekly Alert placed Oxfam’s Cool Planet ads in ninth place, behind Compaq, Norwich Union and Superdrug, but ahead of the Financial Times. Of course, estimates are based on rate cards and it must be assumed that Oxfam will have succeeded in securing donated or at least discounted advertising space.
Visit Forrester Research AdWatch„¢.
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