Kelloggs support new Childline campaign

Howard Lake | 1 December 2000 | News

Kelloggs, Blue Chip Marketing and BMG have teamed up with Childline to launch a new campaign Helping Kids Grow, which includes a major new media component. In addition to a campaign Web site, Kelloggs will be donating at least £500,000 to Childline, including 30p for every campaign music CD ordered by collecting on-pack tokens.

Visit Helping Kids Grow.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.