Using e-mail to raise funds

Howard Lake | 30 November 2000 | News

The World Wildlife Fund in Washington, USA, has sent an e-mail newsletter to 123,000 people for the past two years, and the AIDS Foundation of St. Louis has raised $30,000 and gained 40 new donors in eight months using e-mail appeals.

The World Wildlife Fund in Washington, USA, has sent an e-mail newsletter to 123,000 people for the past two years, and the AIDS Foundation of St. Louis has raised $30,000 and gained 40 new donors in eight months using e-mail appeals.

These are just two examples featured in an article on using e-mail to raise funds published by the Chronicle of Philanthropy.

Read You’ve Got a Charity Solicitation>/a> by Nicole Lewis at the Chronicle of Philanthropy. See also Some Tips on Raising Money via E-Mail at the Chronicle.

• Churches aspire to towering fundraising opportunity (30 November 2000)
  
• UK Fundraising "top ten technology Web site for charities" (30 November 2000)
  
• QXL puts on an online fundraising spectacle (30 November 2000)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.