Viral marketing for Crusaid
Howard Lake | 27 November 2000 | News
To highlight World AIDS Day on 1st December, charity Crusaid is testing an online “viral marketing” campaign for the first time. Supporters are encouraged to forward an e-mail message to friends and colleagues suggesting they visit a World AIDS Day postcard page. The message concludes: “It will take just a minute to help us spread the word that the crisis has not gone away, and that the fight against HIV and AIDS needs all our commitment today.” And yes, Crusaid is well aware of the grim relevance of the phrase “viral marketing” to their organisation.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.