Ireland’s largest charity is using the Internet for the first time this year to support its 24 Hour Fast.
Concern is Ireland’s largest charity and has run the Concern 24 hour Fast as a mjor fundraising event for over 20 years. Last year it raised over 1 million pounds.
This year, the Fast is being run online in addition to traditional channels. Individuals, companies and schools are being encouraged to register online for the Fast.
As well as being able to register to take part online, individuals taking part can send e-mails to their friends and relatives asking them to visit the site and sponsor the Faster online. The site’s online sponsorship facility also allows visitors to sponsor one of the celebrities taking part in the Fast or simply make a donation to Concern.
concernfast.org is being promoted through offline activity (radio ads, bus backs and direct mail) and through banner ads on a number of Web sites (including ireland.com, utvinternet.co.uk and wow.ie). It is sponsored by UTV Internet and the site was designed by Anderson manning Associates.
The Fast takes pleace on 7th December. To date over 20,000 people have registered, 10% of whom have done so online.
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