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Two charity banner ads top the top 10 league

Two charity banner ads top the top 10 league

Two charity banner ads have topped the top 10 league of ad campaigns.

Two charity banner ads have topped the top 10 league of ad campaigns

Banner adverts from Macmillan Cancer Relief and the Royal British Legion have topped this week’s list of online ad campaigns in order of estimated spend. The Macmillan ad is a direct fundraising advert, suggesting that you “click here to donate one pound to Macmillan…”. The Legion advert encourages you to “click here to join the 2-minute silence.”

The ads topped the list presumably because some or all of the media space was donated. As a result the ads secure more coverage than those from Norwich Union, the Department of Health, Deutsche Bank and KLM.

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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