Dataro - turn your donor data into donor predictions

Two charity banner ads top the top 10 league

Howard Lake | 23 November 2000 | News

Two charity banner ads have topped the top 10 league of ad campaigns.

Two charity banner ads have topped the top 10 league of ad campaigns

Banner adverts from Macmillan Cancer Relief and the Royal British Legion have topped this week’s list of online ad campaigns in order of estimated spend. The Macmillan ad is a direct fundraising advert, suggesting that you “click here to donate one pound to Macmillan…”. The Legion advert encourages you to “click here to join the 2-minute silence.”

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

The ads topped the list presumably because some or all of the media space was donated. As a result the ads secure more coverage than those from Norwich Union, the Department of Health, Deutsche Bank and KLM.

>

>

>

>

> .

>

>

>

> ——————————————————————–

Loading

Mastodon