Pet portals eye specialist charities

Howard Lake | 2 November 2000 | News



Some pet supplies Web sites are facing a tough time, according to The Guardian Online. Their troubles could, however, prove useful to animal charities. Kevin Hague, founder of PetPlanet.co.uk, told the Guardian of the importance of reaching the right market cost effectively. “There is a core market of pet obsessives and these are the guys we want online. It’s about targeting breed charities.”


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