Oxfam enhances online charity shop

Howard Lake | 8 October 2000 | News

Oxfam GB has been promoting its fair trade gift catalogue online since 1997. It has now redeveloped its online trading service with its fair trade online store, offering hundreds of products online. It has also transferred part of its charity shops facility online by offering selected items donated to its shops for online auction.

As reported by UK Fundraising in September, the online auction facility offers rare and collectable books, records, stamps and coins. When we visited, photographs of all lots were available, an enhancement that is sure to help sell the items. The photos were taken by the shop manager and books team volunteers in the Oxfam Leeds bookshop. Oxfam GB are, incidentally, the largest second-hand book dealer in Britain.

Both shop and auction are part of a corporate relationship with Yahoo! UK.

Visit the Oxfam Shop to view the shop and auction. Note the consistent calls to action: “hop now!”, “bid now!”, and “give now!”

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.