US Red Cross's online fundraising success
Howard Lake | 8 August 2000 | News
The pioneering success of the American Red Cross is profiled in The Business of E-Charity by Jon Weisman in the E-Commerce Times. He reports that “on August 20, 1999, it raised $138,508 in online donations, 20 percent higher than the previous one-day record set on April 7, 1999 during the Kosovo humanitarian relief effort.” Putting this figure in context he acknowledges that “of the $800 million the ARC raised in 1999 contributions, less than $3 million arrived over the Internet.
Read The Business of E-Charity by Jon Weisman in the E-Commerce Times
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.