Great Fundraising Organizations, by Alan Clayton. Book cover.

Corson-Finnerty published part eight of Cybergifts

Howard Lake

Howard Lake | 8 August 2000 | News

Adam Corson-Finnerty’s summary of online fundraising reaches part eight.

In part eight of his online fundraising series Cybergifts, published on Canada’s Charity Village, Adam Corson-Finnerty looks at online workplace giving.

He was moved to address this issue when he learned that on February 3 2000 the Ford Motor Company announced that it was going to buy high-speed computers for every one of its 350,000 employees worldwide. He reasoned that Ford is viewing its employees as a customer base in a way, and imagine how that approach could be used to appeal to the charitable support.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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