CD-ROM business card for fundraising
Howard Lake | 18 July 2000 | News
In this month’s Professional Fundraising magazine John Baguley reports on the use of a mini CD-ROM business card for fundraising on behalf of the Medical Foundation for the Care of Victims of Torture. Baguley, Director of the International Fundraising Consultancy, said: “having the card with me at all times meant we could effectively present prospects with our case at any time and know that they were most likely to spend time considering it.”
He added that “there is always competition for [major donors’] support and the CD-card generated the feeling that this appeal was different and special.” He said that he intended to use the CD card as a key tool for major donor development.”
The card was produced by new media agency other.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.