Charity banner ads in top ten by spend
Howard Lake | 25 May 2000 | News
Two UK charities have made their first appearance in the top ten of online ad campaigns measured by Internet analysts Forrester. The RSPCA and Christian Aid both promoted their respective fundraising and campaigning weeks with Web banner adverts. The RSPCA was ranked fifth and Christian Aid eighth in terms of estimated advertising spend.
The RSPCA was just one place behind Freeserve’s auctions banner ad, and Christian Aid was ahead of Hospital Plan Insurance Services. Of course, it is likely that the charities secured some donated advertising space.
Advertisement
Related posts
GivingCapital secures $9.1m in second round financing
British Heart Foundation launches its 2008 Valentine's Appeal for £1 million
IFC 2009 to focus on fundraising through global recession
Ed Byrne to host Institute of Fundraising National Fundraising Awards
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.