Fundraising Everywhere - The Art of Fundraising

Christian Aid fundraises online tax-efficiently

Howard Lake | 23 May 2000 | News



For a simply and effective example of a UK charity seeking online donations in line with the new Gift Aid rules, visit Christian Aid. The key text they use, with an opt-in box, is “I am a UK taxpayer and want Christian Aid to claim back the tax on my gift. My tax bill this year will be more than this gift.”


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