Consumers' "lifestage" more important than age
Howard Lake | 21 April 2000 | News
Research for The Newspaper Society has concluded that a list of categories of “lifestage” are more useful than age categories in defining consumer behaviours.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.