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Tate and MoMA in e-business tie-in

Tate and MoMA in e-business tie-in

In October 1999 UK Fundraising featured a comparison between the New York Museum of Modern Art’s e-commerce activities and those of the UK’s Tate Gallery in London. The Tate was not doing as well as MoMA.

In October 1999 UK Fundraising featured a comparison between the New York Museum of Modern Art’s e-commerce activities and those of the UK’s Tate Gallery in London. The Tate was not doing as well as MoMA.

Today the two museums have joined in an e-business venture which has been described as the “first commercial venture of its kind.” Investment in the venture is reported to be in the region of several million pounds.

The new company, which could even be floated, will be named within the next few weeks. It will offer and sell design and educational products, including posters, furniture and household goods, but will not sell original works of art. The site is due to go live in December 200, and is likely to include content and other services from arts-related organisations .

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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