Thoughts on click-to-give-for-free sites

Howard Lake | 14 April 2000 | News

UK Fundraising publisher Howard Lake was quoted recently in an article by the US Chronicle of Philanthropy on the trend in click-to-give-for-free Web sites, such as the Hungersite. His concern at their implications for genuine donor-focused fundraising has been echoed by others on the Web and fundraising e-mail discussion lists.

“Maybe instead of trying to make it all easier to do, we should concentrate on educating potential donors of time or money about what long-term, effective, meaningful support of our causes looks like,” writes Jayne Craven.

Read Thoughts on Click and Give Sites by Jayne Cravens at Nonprofit Online News.

• Research project into Internet fundraising (15 April 2000)
  
• Cookie time (15 April 2000)
  
• Number one priority (15 April 2000)
  

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.