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Adam Corson-Finnerty publishes Cybergifts part 6

Howard Lake

Howard Lake | 9 April 2000 | News

Part 6 of Adam Corson-Finnerty’s summary of online fundraising features ideas, tactics, and gimmicks.

Adam Corson-Finnerty has published part six in Cybergifts, his series of articles on Internet fundraising. Published by Canada’s CharityVillage.com, the latest addition to the series features The Heifer Project International and how they’ve persuaded supporters not just to give but to “buy” a particular animal such as a pig or cow.

Corson-Finnerty concludes “online fundraising can be a good way to move donors from restricted to unrestricted gifts.”

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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