Lookloud looks good
Howard Lake | 7 April 2000 | News
The Royal National Institute for the Blind has created a separate Web site to promote and support its one-off fundraising day Look Loud Day on 16 June
The Royal National Institute for the Blind has created a separate Web site to promote and support its one-off fundraising day Look Loud Day on 16 June. The site is a fine example of a charity addressing its different types of donors and supporters. In addition, it works hard at generating free publicity for itself with the largest collection of free, downloadable banner adverts that we have yet come across. It offers both static and animated ads. One improvement might be to include ads that incorporate photographic images, which are reported to achieve a higher response rate.
RNIB does of course adhere to good Web accessibility standards by including an ALT tag in the sample HTML code it offers for using its banner ads.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.