Fundraising news, ideas and inspiration for professional charity fundraisers

NTT wins St John's Ambulance account

NTT wins St John's Ambulance account

NTT, the National Telephone Team, has been appointed by St John Ambulance to help develop a telephone communication strategy to newly recruited and existing donors. Together with the charity’s direct marketing agency, Optima, NTT will integrate the telephone with direct mail communications.

The first telephone campaign will take place in April and will include the new ‘Gift Aid declaration’. This new form of tax effective giving will enable St John to reclaim the tax back on any gifts pledged during the call and any future gifts a supporter donates.

Read UK Fundraising’ list of telemarketing suppliers to fundraisers.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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