NTT wins St John's Ambulance account
Howard Lake | 26 March 2000 | News
NTT, the National Telephone Team, has been appointed by St John Ambulance to help develop a telephone communication strategy to newly recruited and existing donors. Together with the charity’s direct marketing agency, Optima, NTT will integrate the telephone with direct mail communications.
The first telephone campaign will take place in April and will include the new ‘Gift Aid declaration’. This new form of tax effective giving will enable St John to reclaim the tax back on any gifts pledged during the call and any future gifts a supporter donates.
Read UK Fundraising’ list of telemarketing suppliers to fundraisers.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.