Fundraising news, ideas and inspiration for professional charity fundraisers

Direct dialogue works

Direct dialogue works

Direct dialogue, or face-to-face fundraising, is now well-established as an effective fundraising tool in the UK. Greenpeace UK, Amnesty International UK, and ActionAid have all used the technique successfully, and in the process have created a “new breed of fundraisers.”

Read Adam Woolf’s Charity Virgins in the Guardian.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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