UK domains count
Howard Lake | 20 February 2000 | News
Which domain name should your charity register?
Which domain name should your charity register? If you’re a UK charity then new research suggests that you should opt for a UK domain name.
Interface design consultancy Usability has found that 43% of people in the UK think that a “dot com” Web address signifies a US-based company. At the same time 97% of people understand that a .co.uk site implies that it is based in the UK.
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The survey did not cover non-profit domain names, but it would seem likely that UK charity donors will be more amenable to a charity Web site with a .org.uk address rather than an .org.
But then, fundraising.co.uk would say that, wouldn’t we…
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.