Perfect day
Howard Lake | 16 February 2000 | News
Do you know which day is the busiest day of the week for your charity’s Web site?
Do you know which day is the busiest day of the week for your charity’s Web site? Don’t be surprised if it is Saturday. Web audience measuring company StatMarket reports that Saturday has become the most popular day for Web surfing worldwide. Wednesday, meanwhile, has become the lowest point in the week for Internet traffic. These conclusions are based on the activities of 40 million daily visitors to 100,000 Web sites.
So for maximum initial impact for an online fundraising appeal it would seem sensible to make sure all the information is up on your site by the end of Friday.
More information from StatMarket.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.