Shopping for the right shop online
Howard Lake | 11 February 2000 | News
Confused by the rapidly growing number of free charity ISPs, charity shopping malls, and online cause-related marketing opportunities? It could be worse! US fundraisers have an even wider range of potential partners to choose from.
Fortunately a new site from Fundraising Technology Consultant Allison Schwein attempts to provide extensive and independent information on many of the charity shoppping malls. Each site currently offering charity shopping “portal services” is listed, and information about each site is presented in a standard format.
This includes overview, survey ratings & general company information, information for shopper/donors, non-profit selection criteria and services, the all-important payment details, and a punchy “Why Your Site?”
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Schwein presents a good overview to charity shopping malls, extensive vendor details, and also an essential what’s new section to track the fast-moving developments in this sector.
This is a very valuable site for US fundraisers but is also instructive for UK fundraisers looking at choosing appropriate charity shopping mall partners.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.