Have a heart for Valentine's Day
Howard Lake | 29 January 2000 | News
The first charity tie-in for this year’s Valentine’s Day has been spotted.
The first charity tie-in for this year’s Valentine’s Day has been spotted. Introduction agencies Drawing Down the Moon and Only Lunch have promised to donate to the British Heart Foundation 10% of the joining fee of any man over 37 who registers with them from 14- 29 February 2000. Single men over 37 are reportedly in particularly short supply.
The corporate link humorously attempts to make a lot of hearts better.
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Read UK Fundraising’s list of seasonal examples of online fundraising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.