Fundraising news, ideas and inspiration for professional charity fundraisers

Understanding donor motivation

Understanding donor motivation

RTI Publications, publishers of FundingInformation , have published their research on donor motivation. The research concludes that it is more important to understand donors’ motivation than their behaviour.

Understanding donor motivation is available from Profunding for £6.50.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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