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Barnardo's introduce powerful ads

Howard Lake | 8 November 1999 | News

Children’s charity Barnardo’s has launched a new communications campaign “to challenge out-dated views of Britain’s biggest children’s charity.” The hard-hitting ads depict children in a variety of ‘adult’ situations, including homelessness, alcohol abuse, suicide and prison.

Chief Executive Roger Singleton commented:.”[Our] strategy of early interventions preventing negative outcomes has been translated into a core concept to be used in all Barnardo’s communications: Giving children back their future.”

Read Barnardo’s report.

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