Barnardo's introduce powerful ads
Howard Lake | 8 November 1999 | News
Children’s charity Barnardo’s has launched a new communications campaign “to challenge out-dated views of Britain’s biggest children’s charity.” The hard-hitting ads depict children in a variety of ‘adult’ situations, including homelessness, alcohol abuse, suicide and prison.
Chief Executive Roger Singleton commented:.”[Our] strategy of early interventions preventing negative outcomes has been translated into a core concept to be used in all Barnardo’s communications: Giving children back their future.”
Read Barnardo’s report.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.