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Microsoft's charitable giving is "PR exercise"

Microsoft's charitable giving is "PR exercise"

IT magazine The Register claims that Microsoft “deliberately set out to use charitable contributions to bolster its image in February this year, according to a leaked internal Microsoft email we have seen.”

Read The Register’s report.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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