Why your supporters are wealthier than you expect. Course details.

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Howard Lake | 20 June 1999 | News

Stephen Lee reports on his experiences at the recent NSFRE conference in Miami in this month’s Professional Fundraising magazine. Focusing on “the new wealthy”, he shares the findings of a survey by the Community Foundation into 750 businessmen – “and they are mainly men”, notes Lee – in Silicon Valley with personal wealth over $1 million, not including their home.

Stephen Lee reports on his experiences at the recent NSFRE conference in Miami in this month’s Professional Fundraising magazine. Focusing on “the new wealthy”, he shares the findings of a survey by the Community Foundation into 750 businessmen – “and they are mainly men”, notes Lee – in Silicon Valley with personal wealth over $1 million, not including their home.

These people focus on a few charities and give large sums when they believe it will have a major impact. Not only are they not interested in “traditional voluntary roles” but “they use the internet as a primary source of information.”

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If major donors are using the Internet to inform their charitable giving, that is a reason not only for charities to create a Web site, but to develop a site that addresses such audiences and meets their expectations. If such donors jump from their financial information sites to a charity’s site, will there be a significant drop in the quality and relevance of information presented?

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