Jason Potts of Burnett Associates looks at auctions and lotteries online
Jason Pott’s Webwatch column for Professional Fundraising magazine examines how charities are using online auctions and lotteries as part of their fundraising mix.
He reports that Ottawa Children’s Aid Foundation sent 1,200 e-mails to celebrities asking them to donate a doodle. They received donated doodles from John Travolta, Steve Martin and Cindy Crawford among others. The event, including a live gala, raised $9,600 with $1,800 being generated online.
Oxfam American raised $27,000 from 400 bidders in an auction of 228 items from a popular computer game. Operation USA generated $145,000 in an online auction of air tickets and travel items, in conjunction with a gala dinner event.
Potts reports that online lotteries have been developed in many countries. In Finland there is www.paf.fi and in Gibraltar there is www.casares.com.
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