Three years ahead

Howard Lake | 11 February 1999 | News

Three years ago Howard Lake wrote about the possibility of charities using corporate Intranets to solicit donations from employees (see page 84 of Direct Connection’s guide to Fundraising on the Internet). In January this year, the oil giant BP Amoco set up such a scheme.

Three years ago Howard Lake wrote about the possibility of charities using corporate Intranets to solicit donations from employees (see page 84 of Direct Connection’s guide to Fundraising on the Internet). In January this year, the oil giant BP Amoco set up such a scheme.

“Charities on the Intranet” gives charities the chance to promote projects directly to BP Amoco employees via the company’s Intranet. BP Amoco will match the funds generated by any employee donating via this system. The scheme is initially available only in London, but will be extended nationwide later this year. Only religious organisations and political parties will be excluded.

Howard wrote in his ground-breaking book: “Existing corporate supporters who have Intranets are therefore worth approaching, and asking whether they will allow a fundraising appeal area on their Intranet, or perhaps a weekly or monthly appeal on the message of the day that users see every timethey start up their computers. Employers could then add their matched giving support to such donations, keeping all the activity private and internal.”

Order Direct Connection’s guide to Fundraising on the Internet

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.