Coming soon – the latest Internet fundraising book
Howard Lake | 29 November 1998 | News
The latest guide to fundraising on the Internet has just been published by John Wiley & Sons. Michael Johnston of Hewitt & Johnston Associates has written The Fund Raiser’s Guide to the Internet and you can order the 224-page paperback online now at the UK Fundraising Bookshop . Johnston’s book promises to be full of practical, informed advice and case studies based on his years of direct marketing and Internet fundraising experience with non-profits in Canada, the US and the UK.
UK Fundraising plans to publish a review of the book, but in the meantime here is the table of contents:
– Demographics: Who’s On the Net?
– Seeing Is Believing: How People Read Online
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– The Electronic Tablet: How People Write Online
– The Reply Device
– How a Nonprofit Organization Can – Safeguard Their Website on the Electronic Frontier
– Value-Added Areas for Members
– Inviting People to Action: Campaigning
– Idiosyncratic Sites
– The Future Donor: Kid’s Sites
- Breast Cancer Research Stamp – no e-mail hoax (1 December 1998)
- Wild domain name (20 December 1998)
- British Heart Foundation's site reviewed (20 December 1998)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.