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Coming soon – the latest Internet fundraising book
Howard Lake | 29 November 1998 | News
The latest guide to fundraising on the Internet has just been published by John Wiley & Sons. Michael Johnston of Hewitt & Johnston Associates has written The Fund Raiser’s Guide to the Internet and you can order the 224-page paperback online now at the UK Fundraising Bookshop . Johnston’s book promises to be full of practical, informed advice and case studies based on his years of direct marketing and Internet fundraising experience with non-profits in Canada, the US and the UK.
UK Fundraising plans to publish a review of the book, but in the meantime here is the table of contents:
– Demographics: Who’s On the Net?
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– Seeing Is Believing: How People Read Online
– The Electronic Tablet: How People Write Online
– The Reply Device
– How a Nonprofit Organization Can – Safeguard Their Website on the Electronic Frontier
– Value-Added Areas for Members
– Inviting People to Action: Campaigning
– Idiosyncratic Sites
– The Future Donor: Kid’s Sites
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.