Fundraising news, ideas and inspiration for professional charity fundraisers

Monitoring charities' communications

Monitoring charities' communications

The Future Foundation is finding out about public awareness of charity messages and advertising and about patterns of giving of charity supporters. It is running a quarterly telephone survey of a representative sample of 1000 adults each quarter in mainland Britain on behalf of 15 charities. They pay £7,500 each for the year, and receiving quarterly a set of data tables from the research together with a summary of the topline findings. Every six months they conduct more in-depth analysis and set the findings of the research in the context of other sector information, such as that from CAF and NCVO.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />