Monitoring charities' communications
Howard Lake | 28 October 1998 | News
The Future Foundation is finding out about public awareness of charity messages and advertising and about patterns of giving of charity supporters. It is running a quarterly telephone survey of a representative sample of 1000 adults each quarter in mainland Britain on behalf of 15 charities. They pay £7,500 each for the year, and receiving quarterly a set of data tables from the research together with a summary of the topline findings. Every six months they conduct more in-depth analysis and set the findings of the research in the context of other sector information, such as that from CAF and NCVO.
- Talking Turkey (12 September 1999)
- Internet users and donors: research published (14 September 1999)
- Internet shopping in RPI (9 October 1999)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.