Monitoring charities' communications

Howard Lake | 28 October 1998 | News

The Future Foundation is finding out about public awareness of charity messages and advertising and about patterns of giving of charity supporters. It is running a quarterly telephone survey of a representative sample of 1000 adults each quarter in mainland Britain on behalf of 15 charities. They pay £7,500 each for the year, and receiving quarterly a set of data tables from the research together with a summary of the topline findings. Every six months they conduct more in-depth analysis and set the findings of the research in the context of other sector information, such as that from CAF and NCVO.