Charities' use of technology 'patchy'
Howard Lake | 27 April 1997 | News
Charities are slow to adopt technology to help improve their communications, according to a new report by CAF.
A new report by Charities Aid Foundation has found that charities are not using technology effectively and extensively to help improve their communications. The survey, Keeping Posted, found that although 48% of the 300 organisations polled thought that new technology would be important for future communications, only 17% reported that is was used extensively in their organisation.
Ninety five per cent had their own PC, and 32% used e-mail.
Keeping Posted looks at how charities are using different types of media to contact donors and which achieve the most success.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.