Great Fundraising Organizations, by Alan Clayton. Book cover.

Charities' use of technology 'patchy'

Howard Lake | 27 April 1997 | News

Charities are slow to adopt technology to help improve their communications, according to a new report by CAF.

A new report by Charities Aid Foundation has found that charities are not using technology effectively and extensively to help improve their communications. The survey, Keeping Posted, found that although 48% of the 300 organisations polled thought that new technology would be important for future communications, only 17% reported that is was used extensively in their organisation.

Ninety five per cent had their own PC, and 32% used e-mail.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

Keeping Posted looks at how charities are using different types of media to contact donors and which achieve the most success.

Find out how to order Keeping Posted via the UK Fundraising Bookshop for £7.99.

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