Jewelled Mother's Day card to raise funds for breast cancer charities
Howard Lake | 14 February 2008 | News
Hallmark Cards and high street jeweller Beaverbrooks are creating a a bespoke diamond Mother’s Day card which will be auctioned for charity this month.
The card will incorporate a one carat diamond, worth over £5,000, donated by Beaverbrooks. Beaverbrooks will also set the diamond into a piece of jewellery after the auction for the recipient.
All funds raised from the auction of the card will be donated to Breast Cancer Campaign and Action Breast Cancer, a programme of the Irish Cancer Society, on top of Hallmark’s £250,000 contribution as part of its Mother’s Day ‘Cards for a Cure™’ campaign.
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Three smaller replica cards have also been produced by the partnership, each featuring one half-carat diamond. These cards will be featured as competition prizes in magazines to further highlight the auction.
Hallmark’s ‘Cards for a Cure™’ campaign will also be supported by a national TV advertising campaign which will run from 15 February 2008.
www.hallmark.co.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.