Wally Olins: The Brand Handbook
Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
It is a key title for all in advertising, marketing and business who need to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.
About Wally Olins
Wallace ‘Wally’ Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman.
Reviews
“A genuinely compelling history of branding”
Sunday Times
WATCH: Wally Olins on the branding of nations
