The Fundraiser’s Guide to Irresistible Communications
Real-World, Field-tested Strategies for Raising More Money
The Fundraiser’s Guide to Irresistible Communication reveals ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly. Jeff Brooks, one of America’s top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages.
This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle. Whether you’re new to fundraising or a battle-scarred veteran, this go-to resource will boost your confidence, your career, and your revenue.
Here’s Jeff Brooks on his latest book:
“Based on decades of hand-on fundraising with dozens of great nonprofits, this book zeroes in on the hard stuff, the surprising, counterintuitive things that most often trip up fundraisers.
“You won’t find wild-eyed, speculative theories in this book. Just the solid, experiential practices. Nothing controversial — unless you’re in one of those marketing departments that makes it a practice of ignoring what works.
“This is the book you can show that meddling, know-it-all executive director or board member who insists on taking all the life and effectiveness out of our fundraising. See? An actual printed book says it should be like this!”
Reviews
“An instant classic that will be read and reread obsessively by the fundraisers of this world”
Tom Ahern, author of How to Write Fundraising Materials That Raise More Money and Seeing Through a Donor’s Eyes
“This simple, smart, and fun-to-read book is for those aspiring to a black belt in fundraising. If you’re in fundraising and this book isn’t on your bookshelf, dog-eared, underlined, and well-worn, you’ve been shortchanging yourself and the organization you serve.”
Roger M. Craver, Editor of The Agitator and Founder, DonorTrends
Also by Jeff Brooks
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