The Complete Guide to Fundraising Management
With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life.
This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly.
The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to programme.
Topics covered include:
- Understand and apply the major principles and best practices of fundraising
- Manage information, resources, development, and volunteers
- Adopt new approaches to relationship-building and prospect identification
- Write grants and fundraising materials that make a rock-solid case for support
