Thankology
How to keep your donors longer, and giving stronger, through gratitude
Lisa Sargent shows you how to transform your fundraising results and lift your donor retention to new highs through the often-overlooked power of proper thanking.
Complete with gratitude brain science, field-tested samples, and page after page of show-stopping results across donation thank-you letters, donor newsletters, annual reports, welcome packs, and more – plus a 6-step framework to ensure your donor thank you success every time – put your nonprofit first in line to buy this book.
Reviews
“Chapter by chapter, [Lisa Sargent] defines and describes the key milestones that will be fundraising’s latest and perhaps, most lucrative science. Thankology doesn’t just teach you. It gives you real, concrete, copyable examples on almost every page.”
— Ken Burnett, SOFII founder, fundraising icon, and author of multiple nonprofit bestsellers including Relationship Fundraising
