Measuring the Networked Nonprofit: Using Data to Change the World
Having a social media measurement plan and approach can no longer be an after–thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results.
As funders provide grants to support programmes that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit’s decision making process but will produce results–driven metrics for staff and stakeholders.
- A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
- Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
- Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals
This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
This book is a follow-up to Beth Kanter’s The Networked Nonprofit.
Reviews
“The authors brilliantly teach nonprofit leaders how to transform their organizations by embracing measurement. The writing style is lively, which makes the book accessible, inviting to read, and fun to implement!”
Kim Meredith, executive director, Stanford Center on Philanthropy and Civil Society
“The authors provide an invaluable guide to philanthropists and their beneficiaries and answer the question: ‘How do we measure the effectiveness of our nonprofit’s networked social media efforts?’ This is a readable, practical book!”
Howard Rheingold, author, Net Smart: How to Thrive Online
“Read Measuring the Networked Nonprofit to help you figure out what kind of results you’re getting, and
then figure out to get even more effective.”
Craig Newmark, founder, craigslist, craigconnects.org
Beth Kanter’s books
The Smart Nonprofit: Staying Human–Centered in An Automated World (with Allison H Fine)
The Happy, Healthy Nonprofit: Strategies for Impact without Burnout
The Networked Nonprofit: Connecting with Social Media to Drive Change (with Allison H Fine)
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