Effective Donor Relations
A title in the AFP/Wiley Fund Development Series.
A concise and professional guide to donor relations in a format that is accessible, lively, easy to read, and that provides in-depth advice from an expert in the field.
The book guides in creating and implementing each aspect of a donor relation plan, providing recommended solutions to frequently encountered dilemmas and including sample documents, checklists, and other tools to help shape an effective programme.
Filled with immediately useful guidance on creating and implementing each aspect of a donor relations plan, this professional guide offers sample documents, checklists, and other tools to ensure your first-time donors become return donors.
Presenting the historical and practical aspects of donor relations, Effective Donor Relations helps guide readers through the process of creating a program that makes disappointing donor retention rates a thing of the past. This concise and professional guide presents proactive advice on:
- Why donor relations is vital to your nonprofit
- How you can effectively use the power of words
- Why you need to say “Thank You” seven times
- Why being recognised is important to your donors
- Making the most of the Internet for donor relations
About the author
Janet L. Hedrick is a senior associate at the fundraising consulting firm of Bentz Whaley Flessner. Her areas of expertise include planning implementation, and evaluation of annual, capital, and planned giving programs; assessment and enhancement of donor relations and stewardship programs; and training and motivating campaign volunteers and development staff.
Reviews
“We all learned to say ‘please’ and ‘thank you’ in our youth. Janet teaches and demonstrates the influence and power of a heartfelt ‘thank you’ in unique and effective ways in Effective Donor Relations. This is a must-read if you want to develop a true appreciation of donors and a lasting relationship over time.”
William C. McGinly, PhD, CAE, PA, President, Chief Executive Officer, Association for Healthcare Philanthropy
