Creative Deviations

How you can infuse your storytelling, fundraising and direct response with more creativity.

Creative Deviations is about you and your creativity. It’s all about thinking up sharp and surprising donor communications that do a much better job of raising money and retaining supporters. And it’s simply dripping with fundamentals, secrets, tips and ideas!

It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.

John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.  He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.

Sample pages from Creative Deviations


“Creative Deviations is the fundraising communications guidebook that has long been needed. Fresh. Insightful. Human.”
Sarah Lundberg, CFRE

“An enchanting read loaded with examples, I predict you’ll be returning over and over again to Deviations. A must for every direct response fundraiser’s bookshelf.”
Pamela Grow

“This is a book that every fundraiser who communicates with donors (so that’s EVERY fundraiser!) should be reading regularly to remind them of the deviations that make such a huge difference! I know my copy will not languish on a shelf with other books on fundraising and marketing – this is the kind of book I want to refer back to again and again – there will be very real post it notes, handwritten reminders, underlining and coffee cup rings all over these pages!”
Paul Courtney, Director of Fundraising, Children’s Hospice South West, UK

“This book is revolutionary. It’s a ‘once in a generation’ book. It will rewire your brain.”
Tom Ahern

You can’t buy Creative Deviations from Amazon or so buy from the publisher, Civil Sector Press, Canada’s nonprofit publisher.

Creative Deviations - 3d cover image
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