Corporate Fundraising and Partnerships
This guide shows you how to generate income from corporate partners using the best methods and techniques in the field, all with the ultimate aim of helping your beneficiaries.
This fifth edition combines chapter contributions and case studies from leading experts in both charity and corporate sectors, including how to:
- Develop a strategic approach to corporate fundraising and take
- advantage of research and data
- Find new partners, carry out due diligence and choose a corporate
- partnership portfolio
- Pitch for partnerships and negotiate the best value for your charity
- Manage the corporate account and recruit and structure a team
- Forewarn and forearm yourself with crucial legal and regulatory issues
