Conducting a Successful Capital Campaign
Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade.
Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign.
He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more.
Other enhancements include:
- A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation
- New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors
- Updated examples and real-world lessons from diverse organisations that have conducted their own capital campaigns
- The Dove Preparedness Index (DPI), a unique measurement tool that helps organisations simply and accurately assess their readiness to embark on a capital campaign
- The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation
- A modernised version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign
- Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign
